Many people - and I think I am one of them - are more productive when they've had a little to drink. I find if I drink two or three brandies, I'm far better able to write.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

The only reality is the grace of repentance.

Ten years of shadows, but no longer. Light up the darkness, Magesty.

It is when we experience God most closely that our hearts burn most passionately to show his compassion to others.

I would tell 17-year-olds to be proud of who you are. Don't try to change yourself for others. Focus on school and your future. Boys and friends will come and go, just focus on you and your future.

Fairfax was incredibly important to the shaping of the country.

Only one man ever understood me, and he didn't understand me

By nature's kindly disposition most questions which it is beyond a man's power to answer do not occur to him at all.

There's no greater purpose than service to others.

I now know that me giving my all and giving my best will result in my needs being taken care of and provided for.

Nature is a language - can't you read?