Market leadership can translate directly to higher revenue, higher profitability, greater capital velocity, and correspondingly stronger returns on invested capital.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

do not let anyone inuntil they love you so fiercely, you have no defense against their love.

He continued to see inevitable events from the past as avoidable, long after they'd taken their course.

Most students have to do some work to resuscitate their childlike curiosity. The best way to do that is to start asking questions again—lots of them.

Men tend to feel threatened women tend to feel guilty.

Hatred is blind; rage carries you away; and he who pours out vengeance runs the risk of tasting a bitter draught.

I am the wound and the knife! I am the slap and the cheek! I am the limbs and the rack, And the victim and the executioner! I am the vampire of my own heart.

Before the reader turns his back upon the Grand Basin once for all, I should like to put a name upon the glacier it contains - since it is the fashion to name glaciers.

Life is not simple, and people can't be boxed into being either heroes or villains.

The Christian doctrine is one that is both about individual spirituality and a parallel commitment to social justice.

I proclaim publicly that I favor ending government involvement in education.