Market segmentation s a natural result of the vast differences among people

The hardest part of design ... is keeping features out.

Isn't one of your first exercises in learning how to communicate to write a description of how to tie your shoelaces? The point being that it's basically impossible to use text to show that

Technology may change rapidly, but people change slowly. The principals [of design] come from understanding of people. They remain true forever.

When a device as simple as a door has to come with an instruction manual—even a one-word manual—then it is a failure, poorly designed.

Also note that invariably when we design something that can be used by those with disabilities, we often make it better for everyone

I believe that robots should only have faces if they truly need them

Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.

Innocence lost is not easily regained. The designer simply cannot predict the problems people will have, the misinterpretations that will arise, and the errors that will get made.

Knowing how people will use something is essential

Complexity is acceptable as long as it is intelligible and necessary. We want to avoid needless complications.

Like manchurian candidates, we have been made into manchurian consumers, who subconsciously buy when we are triggered by our brand masters.

The best personal defense is an explosive counterattack.

Salzburg... is a mountain town with a rushing river running right through the center, everything in the rain various shades of green and brown.

With 300 Marines you could probably take over Iraq if you wanted to and get rid of ISIS completely.

Often people see doctrines as a checklist. Here are the following nineteen truths which you've got to believe to be a good sound Christian.

You really haven't changed, you've just become more of yourself. That is really what were all trying to do: become more of ourselves.

Women don't ask to be raped, but there are some that are asking to be motorboated

Everything which originates from pure love is lit with the radiance of beauty.

People always think American politics is very different, but usually it is a predictor of what happens in the politics elsewhere.

Hegemony is as old as mankind.