Marketing, and the whole firm, should devote extraordinary endeavour towards delighting, keeping for ever and expanding the sales to the 20 per cent of customers who provide 80 per cent.

Strive for excellence in few things, rather than good performance in many.

If we did realize the difference between the vital few and the trivial many in all aspects of our lives, and if we did something about it, we could multiply anything that we valued.

80% of the results come from 20% of the causes. A few things are important; most are not.

The few things that work fantastically well should be identified, cultivated, nurtured, and multiplied.

Hard work leads to low returns. Insight and doing what we want lead to high returns.

To get useful new ideas, we must go beyond our immediate circle and make contact with distant parts of the social system.

The 80/20 principle - that 80 percent of result flow from just 20 per cent of the causes - is the one true principle of highly effective people.

What could you achieve that would make you proud, that no one else could do with the same ease?

It is not shortage of time that should worry us, but the tendency for the majority of time to be spent in low-quality ways.

Celebrate exceptional productivity, rather than raise average efforts.

The intention that man should be happy is not in the plan of Creation.

Could I pick some flowers for Miranda?’ I asked.‘You cannot take these flowers, ’ said Zoran. ‘They belong to the government.

O how vain and vile a passion is this fear! What base uncomely things it makes men do.

I'm very, very attracted to morally ambiguous characters, not just pure bad guys or pure good guys.

The fears of what may come to pass, I cast them all away, Among the clover scented grass, Among the new-mown hay.

Creation happens to us, burns into us, changes us, we tremble and swoon, we submit. Creation - we participate in it, we encounter the creator, offer ourselves to him, helpers and companions.

Culture is one of the two or three most complicated words in the English language.

You know what make me laugh? Good, clean, honest humor. Not-trying-to-be-funny humor. Like Will Ferrell. Will Ferrell got that kind of humor.

You don't have to pose your camera. The pictures are there, and you just take them. The truth is the best picture, the best propaganda. (On the Spanish Civil War, 1937)

Everyday, say a hundred things you love about yourself.