Marketing is all about providing information that will heighten someone's anticipated and real pleasure.

One of the big lessons from behavioral economics is that we make decisions as a function of the environment that we're in.

Even the most analytical thinkers are predictably irrational; the really smart ones acknowledge and address their irrationalities.

The idea that you will make the right decision every time is very unlikely.

Your immediate environment is comprised of coffee shops, supermarkets, websites, apps and all kinds of things - none of which have an interest in your long-term or short-term financial well-being.

Giving up on our long-term goals for immediate gratification, my friends, is procrastination.

Companies, however unintentionally, choke the motivation out of their employees.

Honesty is a complex and tricky thing, and we don't want to be honest all the time.

The most difficult thing is to recognize that sometimes we too are blinded by our own incentives. Because we don’t see how our conflicts of interest work on us.

Thinking is difficult and sometimes unpleasant.

Brands communicate in two directions: they help us tell other people something about ourselves, but they also help us form ideas about who we are.

The flower drifted, light and open, gliding a path through still water like the faint stirrings of a dream.

Any woman of virtue won't be easy to come by. She will make you jump over hurdles to reach her.

Some days are just bad days, that's all. You have to experience sadness to know happiness, and I remind myself that not every day is going to be a good day, that's just the way it is!

I'm a really rotten liar. Generally, if I've tried to pull off a lie, it hasn't worked out to my advantage.

I've spent my life pursuing excellence as an artist, which is what I always wanted to do anyhow.

The genius, wit, and the spirit of a nation are discovered by their proverbs.

Wine is wonderful stuff. But so many people are put off by the snobbery of it.

With any job the main thing that makes the job is the people.

I knew 'Be Our Guest' would be performed on a set and in costume, but anyone with a history in Theatre In Education will know that can mean anything.

What loss is there in dignity, what worry is there of failure?