Marketing is every bit of contact your company has with anyone in the outside world. Every bit of contact. That means a lot of marketing opportunities. It does not mean investing a lot of money.

Marketing is not an event, but a process It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.

Achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money.

Consistency breeds familiarity, familiarity breeds confidence, and confidence breeds sales.

There are two kinds of marketing: expensive and inexpensive. Expensive marketing is the kind that doesn't work. Inexpensive marketing is the kind that works—regardless of cost.

There is extraordinary chemistry that exists in long-term relationships

More than half your marketing time should be devoted to your existing customers.

Guerrilla marketing aims its message at individuals or, if it must be a group, the smaller the group, the better.

Your website is the window of your business. Keep it fresh, keep it exciting.

No air, no balloons!

Embrace the darknessbut dare you stop seeking the light

Maybe, because all these good people loved me enough to help me, maybe I wasn't quite as bad as I felt. Maybe there was a part of me that was worthy of their love.

Blessed influence of one truly loving soul on another!

Moral power is probably best when it is not used. The less you use it the more you have.

Willie Mays was the best ever. When I was in college I once made a catch like the one Mays made over his head. Sometimes when I'm lying in bed at night I think about it. It still makes me warm.

The essayist is a self-liberated man, sustained by the childish belief that everything he thinks about, everything that happens to him, is of general interest.

Conversation was irrelevant. Only pie mattered.

How desperately we wish to maintain our trust in those we love! In the face of everything, we try to find reasons to trust. Because losing faith is worse than falling out of love.

The idea of what the public will think prevents the public from ever thinking at all, and acts as a spell on the exercise of private judgment.