Marketing is not an event, but a process It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.

Marketing is every bit of contact your company has with anyone in the outside world. Every bit of contact. That means a lot of marketing opportunities. It does not mean investing a lot of money.

Achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money.

Consistency breeds familiarity, familiarity breeds confidence, and confidence breeds sales.

There are two kinds of marketing: expensive and inexpensive. Expensive marketing is the kind that doesn't work. Inexpensive marketing is the kind that works—regardless of cost.

There is extraordinary chemistry that exists in long-term relationships

More than half your marketing time should be devoted to your existing customers.

Guerrilla marketing aims its message at individuals or, if it must be a group, the smaller the group, the better.

Your website is the window of your business. Keep it fresh, keep it exciting.

To look at the work of your peers, and learn how to explain with kindness and precision, the nature of their mistakes is, in fact, how you learn to diagnose your own work.

You can't hit a target you cannot see, and you cannot see a target you do not have.

Designing posters, for me, is not only a commercial pursuit but also a philosophical endeavor.

This will be our reply to violence: to make music more intensely, more beautifully, more devotedly than ever before.

This Cruel Age has deflected me.

If I'm feeling crazy, I'll make some bacon because I'm obsessed with bacon.

If you know me, I don't live in this dismal world. I mean, I like to have fun. My friends are comedians.

I cannot stand authority.

But boy, right away it is fun to play around with the Paintbox program.

I want to try to become the best golfer in the world.