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Philip Kotler Quotes: Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
         

Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.


Philip Kotler
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Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
         



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Other quotes of Philip Kotler


The sales department isn’t the whole company, but the whole company better be the sales department.

The sales department isn’t the whole company, but the whole company better be the sales department.



The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.

The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.



The best advertising is done by satisfied customers.

The best advertising is done by satisfied customers.



Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.

Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.



There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.

There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.



It is no longer enough to satisfy your customers. You must delight them.

It is no longer enough to satisfy your customers. You must delight them.



It is more important to do what is strategically right than what is immediately profitable.

It is more important to do what is strategically right than what is immediately profitable.



The successful salesperson cares first for the customer, second for the products.

The successful salesperson cares first for the customer, second for the products.



Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.

Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.



The most important thing is to forecast where customers are moving, and be in front of them.

The most important thing is to forecast where customers are moving, and be in front of them.





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There's no shame compared to being beautiful with nothing in your brain, an ugly devil with wits is much better that the former.



It’s too bad that stupidity isn’t painful.

It’s too bad that stupidity isn’t painful.



I live in Italy part time, and they're obsessed with what's happening in LA too. They make fun of Americans, but the world wants to know what's going on in Hollywood.

I live in Italy part time, and they're obsessed with what's happening in LA too. They make fun of Americans, but the world wants to know what's going on in Hollywood.



The difficulty is capturing surprise on film.

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I don't suffer fools, and I like to see fools suffer.

I don't suffer fools, and I like to see fools suffer.



As soon as I reach my destination I have a cup of tea, something to eat and then sleep for about 13 hours. I make that an absolute rule and I always feel fresh afterwards and never have jet lag.

As soon as I reach my destination I have a cup of tea, something to eat and then sleep for about 13 hours. I make that an absolute rule and I always feel fresh afterwards and never have jet lag.



If you wanted to torture me, you'd tie me down and force me to watch our first five videos.

If you wanted to torture me, you'd tie me down and force me to watch our first five videos.



Hijras are a sexual minority that is visible, and yet we are treated as the invisibles. I believe I was never invisible. I thought, "I'm the face in the crowd, not the crowd."

Hijras are a sexual minority that is visible, and yet we are treated as the invisibles. I believe I was never invisible. I thought, "I'm the face in the crowd, not the crowd."



Children who assume adult responsibilities feel old when they're young.

Children who assume adult responsibilities feel old when they're young.



only to people!' shouted Rincewind. He drew his sword and, with a smooth overarm throw, completely failed to hit the troll.

only to people!' shouted Rincewind. He drew his sword and, with a smooth overarm throw, completely failed to hit the troll.




Quote Description


This page presents the quote "Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.". Author of this quote is Philip Kotler. This quote is about customer, product, business, marketing, value, client,.