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Philip Kotler Quotes: Marketing is the set of human activities directed at facilitating and consummating exchanges.
         

Marketing is the set of human activities directed at facilitating and consummating exchanges.


Philip Kotler
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Other quotes of Philip Kotler


Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.

Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.



The sales department isn’t the whole company, but the whole company better be the sales department.

The sales department isn’t the whole company, but the whole company better be the sales department.



The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.

The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.



The best advertising is done by satisfied customers.

The best advertising is done by satisfied customers.



Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.

Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.



There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.

There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.



It is no longer enough to satisfy your customers. You must delight them.

It is no longer enough to satisfy your customers. You must delight them.



It is more important to do what is strategically right than what is immediately profitable.

It is more important to do what is strategically right than what is immediately profitable.



The successful salesperson cares first for the customer, second for the products.

The successful salesperson cares first for the customer, second for the products.



Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.

Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.





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God desires to use every believer to spread his kingdom everywhere in a grand manner.

God desires to use every believer to spread his kingdom everywhere in a grand manner.



It looked as if a night of dark intent was coming, and not only a night, an age. Someone had better be prepared for rage...

It looked as if a night of dark intent was coming, and not only a night, an age. Someone had better be prepared for rage...



Go ahead, look at the message. You know you want to.”“No, it doesn’t matter.”“Then why do you keep staring at it like it’s the last piece of food on earth?

Go ahead, look at the message. You know you want to.”“No, it doesn’t matter.”“Then why do you keep staring at it like it’s the last piece of food on earth?



It's a lot easier to convince uninformed people than it is to convince politicians.

It's a lot easier to convince uninformed people than it is to convince politicians.



The planetary etheric body is a whole, unbroken and continuous; of this etheric body, those of the healer and the patient are integral, intrinsic parts.

The planetary etheric body is a whole, unbroken and continuous; of this etheric body, those of the healer and the patient are integral, intrinsic parts.



If we cannot envision the world we would like to live in, we cannot work towards its creation. If we cannot place ourselves in it in our imagination, we will not believe it is possible.

If we cannot envision the world we would like to live in, we cannot work towards its creation. If we cannot place ourselves in it in our imagination, we will not believe it is possible.



Do not neglect the principles of foresight and know that often, puffed up with success, armies have lost the fruit of their heroism through a feeling of false security.

Do not neglect the principles of foresight and know that often, puffed up with success, armies have lost the fruit of their heroism through a feeling of false security.



Color is like music. The palette is an instrument that can be orchestrated to build form.

Color is like music. The palette is an instrument that can be orchestrated to build form.



If anything could have pulled me out of retirement it would have been an Indiana Jones film.

If anything could have pulled me out of retirement it would have been an Indiana Jones film.



A primary purpose for setting goals is to get you moving in the right direction. When you set goals, you have to keep them always in mind.

A primary purpose for setting goals is to get you moving in the right direction. When you set goals, you have to keep them always in mind.




Quote Description


This page presents the quote "Marketing is the set of human activities directed at facilitating and consummating exchanges.". Author of this quote is Philip Kotler. This quote is about human activity, marketing, humans,.