Marketing is what a company is in business to do. Marketing is a company's ultimate objective.

Don’t be in a rush to get big. Be in a rush to have a great product.

A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.

The only way to win is to learn faster than anyone else.

The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.

Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.

A brand should strive to own a word in the mind of the consumer.

Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.

Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence.

The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position.

A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.

Your environment and the associations you keep will affect how you think, feel, and act, and ultimately the results you get.

Don’t find work, find an interest and do it with love. If you can earn a living doing something interesting, then you will never have to work.

Freedom of choice is more to be treasured than any possession earth can give.

I think that we can't deny the public's want for balancing out the images that are out there depicting women. Not all of us are 17 and a size two.

It’s not a requirement to eat animals, we just choose to do it, so it becomes a moral choice and one that is having a huge impact on the planet, using up resources and destroying the biosphere.

Privilege does not operate without silence.

For me, the goal wasn't to turn the stand-up special on its head, but to do what I do specifically, and hopefully that reads as something new.

With this LP we were all very clear on the approach we wanted to take, which was to do something heavy, but also experiment with a lot of other things we really like.

For me, it's an honor for the military to ask me to go to Iraq, Afghanistan, or GITMO. I'm happy to go.

A father carries pictures where his money used to be.