Marketing used to be about advertising, and advertising is expensive. Today, marketing is about engaging with the tribe and delivering products and services with stories that spread.

Leadership is the art of giving people a platform for spreading ideas that work.

Leaders lead when they take positions, when they connect with their tribes, and when they help the tribe connect to itself.

Leadership, on the other hand, is about creating change you believe in.

It's war that makes generals

The secret of leadership is simple: Do what you believe in. Paint a picture of the future. Go there.People will follow.

In a battle between  two ideas, the best one doesn't necessarily win. No, the idea that wins is the one with the most fearless heretic behind it.

How was your day? If your answer was "fine, " then I don't think you were leading.

Foreknowledge cannot be gotten from ghosts and spirits, cannot be had by analogy, cannot be found out by calculation. It must be obtained from people, people who know the conditions of the enemy.

I love Christmas. I love the music... I love everything about Christmas. I'm a big fan.

I lie around the floor with my cats Billy and Jazz or watch DVDs with my best friends.

Take away the danger and remove the restraint, and wayward nature runs free.

Everybody is smarter from outside of the court.

The true meaning of love one's neighbor is not that it is a command from God which we are to fulfill, but that through it and in it we meet God.

It’s a trick Ben taught me to help settle my Noise. You close yer eyes and as clearly and calmly as you can you tell yerself who you are, cuz that’s what gets lost in all that Noise.

Style is a celebratory expression of your life force. You must approach it with a sense of joie de vivre.

To be lost in spiritlessness is the most terrible thing of all.

The word 'indie' is meaningless now. It's so over-used that people think it simply means green hair.