Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.
Howard Schultz, Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
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This page presents the quote "Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.". Author of this quote is Howard Schultz, Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time. This quote is about branding, authenticity, brand-loyalty,.