Most copywriters are like engines. They take a while to warm up to get to the point.

Understand the power of asking.

People only buy when they're ready to buy. Not when you're ready to sell

Your brand image is primarily an emotional construct. Emotion is probably always more powerful in swaying people than reason, but people like to be able to rationalize their choices.

Men fear to lose as much as they hope to gain.

Kindly remember that the obvious is always overlooked.

[He]said something that made it impossible to continue working for him.[The exact words were]You're fired.

The first time I saw a picture of Elvis - I was in a state of shock, because I couldn't believe that a human being could be so beautiful.

In times of war, you often hear leaders—Christian, Jewish, and Muslim—saying, ‘God is on our side.’ But that isn’t true. In war, God is on the side of refugees, widows, and orphans.

Much discussion of money involves a heavy overlay of priestly incantation.

we laughed until we had to cry, we loved until we said goodbye.

Total truth is necessary. You must live by what you say.

I always add a year to myself, so I'm prepared for my next birthday. So when I was 39, I was already 40.

Lord of the Rings made me realize that I'm not interested in doing anyone else's work.

It's better to have a small diamond than a large piece of glass.

To write a book about improvisation is partly a contradiction in terms. Improvisation is spontaneous. It's in the moment.