Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns

Almost any questions can be answered,cheaply, quickly and finally, by a test campaign. And that's he way to answer them - not by arguments around a table

Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves

Ads are planned and written with some utterly wrong conception. They are written to please the seller. The interests of the buyer are forgotten.

Human nature is perpetual. In most respects it is the same today as in the time of Caesar. So the principles of psychology are fixed and enduring

Platitudes and generalities roll off the human understanding like water from a duck.

Curiosity is one of the strongest human incentives

The man who wins out and survives does so only because of superior science and strategy.

The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.

Do nothing to merely interest, assume or attract. This is not your province. Do only that wins the people you are after in the cheapest possible way

Fine writing is a distinct disadvantage. So is unique literary style. They take attention from the subject

The complacent the self-indulgent the soft societies are about to be swept away with the debris of history.

To win ones joy through struggle is better than to yield to melancholy.

I do know that the best way to make a mediocre movie is to just transcribe the book.

Silence is our deepest nature, our home, our common ground, our peace. Silence reveals. Silence heals.

I will jump into the river to save two brothers or eight cousins.

I've learned to keep my work on the stage or on the screen.

Quotes are like prompts. A way of searching, connecting the dots.

I don't rap like nobody, I don't try to sound like nobody.

Other seasons come abruptly but ask so little when they do. Winter is the only one that has to be relearned.

Keep your love of nature, for that is the true way to understand art more and more.