My motto has always been: Only first class business and that in a first class way

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

Take heart. You're not alone. Every broken heart breathes again. That's life. It goes on. In loss, and in gain.

Photography is a transformation, not a reproduction.

There are situations where you can either rise to the occasion or you can feel sorry for yourself. Really that's within your own abilities to make that decision.

Want keeps pace with dignity. Destitute of the lawful means of supporting his rank, his dignity presents a motive for malversation, and his power furnishes the means.

I think of Mercy Watson like a superball; there's a bouncy kind of optimism to her stories. She allows me to play, and she makes me laugh. Hopefully readers feel the same way.

Olivia Newton-John - Australia's gift to insomniacs. It's nothing but the blonde singing the bland.

Mortals did not need gods to order them to kill eachother. They were quite capable of finding reasons to do so themselves.

There are parts of his life and personality that are extremely messy, and that's the truth

Do you not know I am a woman? when I think, I must speak.