My own view is that every company requires a long-term view.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

…she had nothing to do but to forgive herself and be happier than ever…

The best thing we can do is to make wherever we're lost look as much like home as we can.

If you aspire to the highest place it is no disgrace to stop at the second or even the third place.

The sea, the stars, the night wind in waste places, mean more to me than even the human beings I love best.

I don't believe in angels and I have trouble with the whole God thing. I don't want to say I don't believe in God, but I don't think I do. But I believe in people who do.

I think articulating things through song is a good way of letting people know that they're not alone.

The question is, "Are you spiritual or are you not?" The truth is you are. The reality is you don't believe it

I'm glad I'm inspiring somebody.

Before falling to the scythe the weeds enjoy a little breeze.

For everything you have missed, you have gained something else, and for everything you gain, you lose something else.