Never use tricky or irrelevant headlines… People read too fast to figure out what you are trying to say.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

After a while I started to think of that as an image of something that went a lot deeper than the dead dog, which is you can't bring back anything to life.

The antithesis between a technical and a liberal education is fallacious. There can be no adequate technical education which is not liberal, and no liberal education which is not technical.

The thing it taught me was that winning's a helluva lot more fun than losing. It also taught me that the team with the best players that worked together the best wins.

As in cooking, living requires that you taste, taste, taste as you go along.

All I want to do, is write rock and roll that you could listen to as you got older, and it wouldn't lose anything; it would be timeless, in the subject matter and the literacy of the lyrics.

I had an extraordinary belief in myself. For years people told me to give it up and even though I was poverty- stricken, I never thought I should give it up.

Ain't no man can avoid being born average, but there ain't no man got to be common.

Eliminating the death penalty...will not hinder the prosecutorial capacity to seek, or the court's ability to impose, 'life without parole' sentences for serious, heinous crimes and criminals.

Two things are easiest to do. One, to carry water in a sieve. Two, to still the mind. Freeze water. Breathe calm. Only two secrets to learn.

I take an active role in my imaging and how I look.