Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

Where you are is merely a point along the path to where you are going.

We are at war. War has a way of stripping us of perspective. War is about life and death, and it paints everything in shades of now or never.

All during that prison time I really lived by prayer. Be in prayer always, we're told, and back then I was.

We are not just the leaders of tomorrow. Leadership is not a destination, leadership is a lifetime journey

People like us are dead to society unless we’re pretentious, tell people what they want to hear, take off our clothes, or pretend to be like them.

The UK is always ahead of their time in music, and America always follows them five years later.

Black is a colour of power and strength.

Ignorance of the law excuses no man.

Get all the education you can then go out and do something - do anything.

In Europe, they like everything you do. The mistakes and everything. That's a little bit too much.