Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't tell them to mine. Do as you would be done by.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

If you want your Demons to go away quit using the words they taught you to say

No matter how talented you are, if you don't persist the probability of achieving your goals is extremely small".

Teaching is all armchair. I learn about writing by writing and thinking about what I've written and throwing it away.

Sports is a moral undertaking because it requires of participants, and it schools spectators in the appreciation of, noble things - courage, grace under pressure, sportsmanship.

The artist brings something into the world that didn't exist before, and he does it without destroying something else.

All writers, all storytellers, are imposing their own narrative on something.

I've always had an interest in Louisiana, especially New Orleans.

All birth is unwilling.

This brought on the news media, TV crews, interviews, and numerous public appearances.

The only constant in the soul of man is inconstancy; anything and everything else can pass out of fashion-even something as utilitarian as a hill stuffed full of corpses.