Nike is a marketing-oriented company, and the product is our most important marketing tool.

Play by the rules, but be ferocious.

It's alright to be Goliath but always act like David.

Dream audaciously. Have the courage to fail forward. Act with urgency.

Sports is like rock 'n' roll. Both are dominant cultural forces, both speak an international language, and both are all about emotions.

Dare to take chances, lest you leave your talent buried in the ground.

Make history or be a part of it.

Meeting sports athletes that are the best in the world is a thrill to this day.

We used to think that everything started in the lab. Now we realize that everything spins off the consumer.

The trouble in America is not that we are making too many mistakes, but that we are making too few.

We wanted Nike to be the world's best sports and fitness company. Once you say that, you have a focus. You don't end up making wing tips or sponsoring the next Rolling Stones world tour.

Water was liquid silver, water was gold. It was clarity—a sacred thing. Drinking was no longer something to take for granted. I’d never needed to consider water before.

Flying in a modern jet airplane doses the human with levels of radiation comparable to those found in nuclear disaster zones.

Lost is a lovely place to find yourself.

The death of one god is the death of all.

I believe in instinct, not reason. When reason is right, nine times out of ten it is impotent, and when it prevails, nine times out of ten it is wrong.

Choice is the engine of our evolution ... if you choose unconsciously, you will evolve unconsciously. If you choose consciously, you will evolve consciously

Wolves are not our brothers; they are not our subordinates, either. They are another nation, caught up just like us in the complex web of time and life.

My grandmother made her home at Fox How under the shelter of the fells, with her four daughters, the youngest of whom was only eight when their father died.

Who teach the mind its proper face to scan, And hold the faithful mirror up to man.

Nowadays I think it's really important that designers are really unique and individual.