Ninety-nine percent of advertising doesn't sell much of anything.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

The issue is not what you may be facing, rather your interpretation of it. Always think in a positive light to create a better world for yourself and others.

How are things on the edge of space?

I was a 16-year-old girl at one point, so of course I wrote poetry.

There's so few people in this town with a conscience.

People will identify with a persecuted minority without asking themselves what they are identifying with.

Sometimes things that are comfortable are comfortable because it's what you're good at. When you start doing the things you're not as comfortable with, there needs to be a reason for it.

God has arrived. I met him on the 5:15 train.

I think the media spends a lot of time fooling itself.

There are very few joys in life greater than spontaneity. Spontaneity means to be in the moment; it means acting out of your awareness, not acting according to your old conditionings.

They may never say it, but your parents really are proud of you when you follow your heart and chase your dreams.