No Plan Survives First Contact With Customers

Greatest risk is not development of new product, but development of customers and markets

Unless you have tested the assumptions in your business model first, outside the building, your business plan is just creative writing.

A startup is a temporary organization designed to search for a repeatable and scalable business model.

The world is run by those who show up not those who wait to be asked.

There are no facts inside the building so get the hell outside.

Using the Product Development Waterfall diagram for Customer Development activities is like using a clock to tell the temperature. They both measure something, but not the thing you wanted.

Startups don’t fail because they lack a product; they fail because they lack customers and a profitable business model.

Build and they will come’ is not a strategy, it’s a prayer.

The company that consistently makes and implements decisions rapidly gains a tremendous, often decisive, competitive advantage.

In a startup no facts exist inside the building, only opinions.

i want to be stronger, so i can protect what i love more.

The worst enemy of truth and freedom in our society is the compact majority.

Millions of people die every day. Everyone's got to go sometime.

True love is like a pair of socks: you gotta have two and they've gotta match.

the letters are mixed up. U and I should be together.

Love! The poor word. How it has suffered up and down the streets of the world.

There are people that borrow $36,000 to go to Trump University, and they are suing him now. Thirty-six thousand dollars to go a university, that's a fake school.

My entire career is a succession of things I did wrong and learned from.

I was always the bad guy in Westerns. I played more bad guys than you can shake a stick at until I played the Professor. Then I couldn't get a job being a bad guy.

Abandonment doesn't have the sharp but dissipating sting of a slap. It's like a punch to the gut, bruising your skin and driving the precious air from your body.