No generality has any weight whatever. It is like saying "how do you do?" When you have no intention of inquiring about ones health. But specific claims when made in print are taken at their value

Almost any questions can be answered,cheaply, quickly and finally, by a test campaign. And that's he way to answer them - not by arguments around a table

Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves

Ads are planned and written with some utterly wrong conception. They are written to please the seller. The interests of the buyer are forgotten.

Human nature is perpetual. In most respects it is the same today as in the time of Caesar. So the principles of psychology are fixed and enduring

Platitudes and generalities roll off the human understanding like water from a duck.

Curiosity is one of the strongest human incentives

The man who wins out and survives does so only because of superior science and strategy.

The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.

Do nothing to merely interest, assume or attract. This is not your province. Do only that wins the people you are after in the cheapest possible way

Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns

The test of good manners is to be patient with the bad ones.

After being in the studio, I realized this is how I want to be. It just feels right.

The sixth Harry Potter film - I don't like my performance in that film at all.

When I'm president, we'll have executive orders to overcome any wrong thing the Supreme Court does tomorrow or any other day

Trying to be a leader, you've got to be really sure of what you're doing and you've got to guide people the right way.

You aren't nearly through this adventure yet.

Pigeon-holes are only comfortable for pigeons.

Today, the media handle information as if it was a religious artefact.

My guitar, I sing of thee 'Tis with thee that I decoy And ensnare enchantingly the ladies I enjoy.

I've been a member of the Labour Party sixty five years, and I remain in it, but I think it's all about campaigning for justice and peace, and if you do that, you get a lot of support.