No sentence can be effective if it contains facts alone. It must also contain emotion, image, logic, and promise.

There is your audience. There is the language. There are the words that they use.

This is the copywriters task: not to create mass desire — but to channel and direct it.

The greatest mistake marketers make is trying to create demand.

Breakthrough Advertising is not about building better mousetraps. It is, however, about building larger mice - and then building a terrifying fear of them in your customers.

People who are ordinarily understood to dislike each other or at least to be indifferent toward each other discover that they have much in common.

For something great, we have to sacrifice something greater

By faithfully working eight hours a day you may eventually get to be boss and work twelve hours a day.

Hate will destroy you. Let love be the basis of which you live your life.

It was post war. It was very gray, very dreary. Everything was still rationed when I first saw the United States in 1951. I went over to visit my sister who was a war bride.

Discovery follows discovery, each both raising and answering questions, each ending a long search, and each providing the new instruments for a new search.

If I wasn't so insecure about myself I wouldn't work as hard as I do. I am constantly seeking approval.

Pleasure is sweetest when 'tis paid for by another's pain.

Without action, we are going to continue to allow Iran to be a safe harbor for terrorists, see its economy further deteriorate, and see the Middle East further destabilize.

The best way to garden is to put on a wide-brimmed straw hat and some old clothes. And with a hoe in one hand and a cold drink in the other, tell somebody else where to dig.