Nobody counts the number of ads you run; they just remember the impression you make.

In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.

In advertising, not to be different is virtually suicidal.

We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them.

An idea can turn to dust or magic, depending on the talent that rubs against it.

If you stand for something, you will always find some people for you and some people against you. If you stand for nothing, you will find nobody against you, and nobody for you.

It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.

Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?

Word of mouth is the best medium of all.

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

You can say the right thing about a product and nobody will listen. You’ve got to say it in such a way that people will feel it in their gut. Because if they don’t feel it, nothing will happen.

When you arise in the morning, think of what a precious privilege it is to be alive—to breathe, to think, to enjoy, to love—then make that day count!

A hospital bed is a parked taxi with the meter running.

Is there anything more frightening than people?

As soon as one promises not to do something, it becomes the one thing above all others that one most wishes to do.

Music has the capacity to create a greater reality.

You should name him Fezzik." "Inconceivable.

People who do not take charge of their lives are lathi-charged by time.

It was a dark, blustery afternoon in spring, and the city of London was chasing a small mining town across the dried-out bed of the old North Sea.

The only work that spiritually purifies us is that which is done without personal motives.

In the discharge of duties my guide will be the Constitution, which I this day swear to preserve, protect, and defend.