Nobody ever arrives at a very big idea through a conscious, rational thought process. It comes from your unconscious.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

The sky's gone blue: azure, the ocean bluer: cerulean, the trees are swirls of every hella freaking green on earth and bright thick eggy yellow is spilling over everything.

He's totally caught me, and I'm never letting him toss me back.

I have learned it’s best to face down the trouble. Otherwise it will grow into a monster. We don’t have time for monsters.

And where I excel is ridiculous, sickening, work ethic. You know, while the other guy's sleeping? I'm working.

The large majority of the Negroes who have put on the finishing touches of our best colleges are all but worthless in the development of their people.

You need to indoctrinate empathy out of people in order to arrive at extreme capitalist positions.

Newspapers do a good job telling me what happened yesterday, but they'd be a lot more impressive if they could tell me what's going to happen tomorrow.

Early bird Oh, if you’re a bird, be an early bird And catch the worm for your breakfast plate. If you’re a bird, be an early bird— But if you’re a worm, sleep late.

It's important for me to be free and know I'm acting for myself. I do things because I want to, and that's important. You want to be your own person.

I like things to happen, and if they don't happen I like to make them happen.