Nobody has ever built a brand by imitating somebody else's advertising.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

She was so beautiful that it made my soul ache.

Life is an illusion. Don’t forget to enjoy the magnificence of magic.

If you make a mistake, you should enjoy it.

He who allows himself to be arrested for a crime he did not commit will be expelled from the party, but if he resists and comes to us on a stretcher, he is a hero.

Be passionate, be optimistic, be grateful.

Notice, by extension, that in a democracy those committed to non-procreation could never, in the long run, prevail politically against those committed to procreation.

I think that's a connection that you can only hope for. It's not something that you can make because it needs someone else.

Trevor was as menacing as he was gorgeous. If he were a vampire, he'd be the dark kind, the kind that sneaks up on innocent girls and bites without a thought.

Maybe you should stay with your mama, you're kind of stupid and ugly, too.

Jane Austen is the feminine Peter Pan of letters. She never grew up.