Nobody should be allowed to create general advertising until he has served his apprenticeship in direct-response

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

To become a better you, never let the attitude of pride linger around your ambitions.

Women are women, and hurray for that.

I've always lived my life the way I wanted and been honest with myself and everyone around me.

I have aspirations of making a big, historical epic. I don't know if I'll ever get the money to do it.

I'm a Republican, but I find Nancy Pelosi very attractive. She hasn't done a single thing as congressman or Speaker of the House that has turned me on, but I find her quite okay.

I knew already when I was seven years old, that I wanted to be on stage and entertain people. I sell laughs. Here, you got one for free!

Very well then, better a sane crook than a mad puritan.

I hate studio. For me, studio is a trap to overproduce and repeat yourself. It is a habit that leads to art pollution.

In 1953 there were two ways for an Irish Catholic boy to impress his parents: become a priest or attend Notre Dame.

The people who really matter in social affairs are neither those who wish to stop short like a mule, or leap from crag to crag like a mountain goat.