Nobody who bought a drill actually wanted a drill. They wanted a hole. Therefore, if you want to sell drills, you should advertise information about making holes – NOT information about drills!
Perry Marshall
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This page presents the quote "Nobody who bought a drill actually wanted a drill. They wanted a hole. Therefore, if you want to sell drills, you should advertise information about making holes – NOT information about drills!". Author of this quote is Perry Marshall. This quote is about entrepreneur, holes, business, want, drills, wanted, information,.