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Jakob Nielsen Quotes: On average, when you ask someone to perform a task on a site, they cannot do it. It's not their fault; it's the designer's fault.
         

On average, when you ask someone to perform a task on a site, they cannot do it. It's not their fault; it's the designer's fault.


Jakob Nielsen
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Other quotes of Jakob Nielsen


Even the best designers produce successful products only if their designs solve the right problems. A wonderful interface to the wrong features will fail.

Even the best designers produce successful products only if their designs solve the right problems. A wonderful interface to the wrong features will fail.



Usability rules the web. Simply stated, if the customer can't find a product, then he or she will not buy it.

Usability rules the web. Simply stated, if the customer can't find a product, then he or she will not buy it.



To design an easy-to-use interface, pay attention to what users do, not what they say. Self-reported claims are unreliable, as are user speculations about future behavior.

To design an easy-to-use interface, pay attention to what users do, not what they say. Self-reported claims are unreliable, as are user speculations about future behavior.



On the Web, all advantages are temporary, and you must keep innovating to stay ahead

On the Web, all advantages are temporary, and you must keep innovating to stay ahead



A bad website is like a grumpy salesperson.

A bad website is like a grumpy salesperson.



A general principle for all user interface design is to go through all of your design elements and remove them one at a time.

A general principle for all user interface design is to go through all of your design elements and remove them one at a time.



Designers are not users.

Designers are not users.



The more users' expectations prove right, the more they will feel in control of the system and the more they will like it.

The more users' expectations prove right, the more they will feel in control of the system and the more they will like it.



Ultimately, users visit your website for its content. Everything else is just the backdrop.

Ultimately, users visit your website for its content. Everything else is just the backdrop.



Clear content, simple navigation and answers to customer questions have the biggest impact on business value. Advanced technology matters much less.

Clear content, simple navigation and answers to customer questions have the biggest impact on business value. Advanced technology matters much less.





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Ideas pull the trigger, but instinct loads the gun.

Ideas pull the trigger, but instinct loads the gun.



The Judgement is not a question, it's a sure answer, as to a clump of dough, that will yeast and rise, or go in the oven and burn to crust.

The Judgement is not a question, it's a sure answer, as to a clump of dough, that will yeast and rise, or go in the oven and burn to crust.



I just felt being part of my peer group so strongly. I was immersed in teen culture, but not taken in by it.

I just felt being part of my peer group so strongly. I was immersed in teen culture, but not taken in by it.



What's politically correct a lot of times is not funny.

What's politically correct a lot of times is not funny.



When everything is at risk, good judgment, not haste, makes the difference between life and death. Panic is the enemy.

When everything is at risk, good judgment, not haste, makes the difference between life and death. Panic is the enemy.



Acting is fun; it's easier than writing, and if you get on a [TV] show, it draws people to your stand-up. That's ultimately what I'd like to do.

Acting is fun; it's easier than writing, and if you get on a [TV] show, it draws people to your stand-up. That's ultimately what I'd like to do.



Your credit card, your inbox, your Hotmail.com are not particularly secure. We are being watched; it's just a part of life.

Your credit card, your inbox, your Hotmail.com are not particularly secure. We are being watched; it's just a part of life.



Small businesses, you can give them capital, but what they often need as much is mentoring, advice and help with their business plan.

Small businesses, you can give them capital, but what they often need as much is mentoring, advice and help with their business plan.



I regard untouchability as such a grave sin as to warrant divine chastisement.

I regard untouchability as such a grave sin as to warrant divine chastisement.



Yeah, it's hard. It's really, really hard. But 'hard' is not 'impossible'.

Yeah, it's hard. It's really, really hard. But 'hard' is not 'impossible'.




Quote Description


This page presents the quote "On average, when you ask someone to perform a task on a site, they cannot do it. It's not their fault; it's the designer's fault.". Author of this quote is Jakob Nielsen. This quote is about average, tasks, faults, site, designer,.