On the average, five times as many people read the headlines as read the body copy.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

Every time his lips meet mine, my whole body begins a slow tingle that starts from within in my chest, and spreads like a wildfire.

I have heard the hollow, shallow laughter of the world. I have heard the genuine laughter of the beaming young Christian. I know there is a difference.

Therefore, God elected the people of Israel to reveal authentic worship and the pursuit of ultimate wisdom so he could reinstate order to a chaotic world.

Are you proud of yourself tonight that you have insulted a total stranger whose circumstances you know nothing about?

In every age poets and social reformers have tried to stimulate the people of their own time to a nobler life by enchanting stories of the virtues of the heroes of old.

Every penny of the $7 billion going to Africa as per Obama will be stolen - corruption is rampant!

We emphasized the creativeness that happens at the moment of seeing over the kind that takes place in the dark room.

Pleasures of worse natures Are gladly entertained, and they that shun us Practice in private sports the stews would blush at.

Getting a divorce is nearly always as cheerful and useful an occupation as breaking valuable china.

We are already ONE. We just think we are separate.