Once such emotional engagement has been created - demand will always follow - yet one could say the "side product of your effort is demand" the primary purpose is to create love.

What do Harley-Davidson, LEGO, and Apple have in common? They're all based on communities.

Imagine Pepsi without Coke. Impossible, right?

When we brand things, our brains perceive them as more special and valuable than they actually are.

Products are produced in the factory; brands are produced in our minds.

Branding is not about what something says or what it means, but how it makes us feel.

Where big data is all about seeking correlations - and thus to make incremental changes - small data is all about causations - seeking to understand the reasons why.

We're no longer bored - in fact we're petrified of being alone with ourselves getting bored. Yet boredom is the foundation for creativity - an asset slowly disappearing from our world.

Brand handling synergy means developing and communicating your company's values and identity consistently.

A global brand building strategy is, in reality, a local plan for every market.

Brands must make use of the inclination of consumers to be persuaded by friends.

Forced integration is just as wrong as forced segregation.

One of my school friends' parents owned a minigolf course, and a bunch of us kids would play there all day in the summer. Two-under deuces was a good score.

The market economy is very good at wealth creation but not perfect at all about wealth distribution.

Nobody ever worked as hard as my father. My father averaged maybe four hours of sleep at night, and when you're a kid, you don't realize that.

Challenges are opportunities for me to grow. The more I learn, the more equipped I am to handle whatever situations come up.

It is untrue that some are poor because others are rich. If an order of society in which incomes were equal replaced the capitalist order, everyone would become poorer.

Until you have kids, you can't imagine how much you could possibly love a human being.

...there is no safe level of exposure to ionizing radiation, and the search for quantifying such a safe level is in vain.

To gain riches is wise; to pay for riches with happiness is foolish.

I ate like a horse when I was younger, and not very sensibly, though no one ever believes that.