Once you break the social norm and create a new social norm, all of a sudden it can stay with us for a long time.

One of the big lessons from behavioral economics is that we make decisions as a function of the environment that we're in.

Even the most analytical thinkers are predictably irrational; the really smart ones acknowledge and address their irrationalities.

The idea that you will make the right decision every time is very unlikely.

Your immediate environment is comprised of coffee shops, supermarkets, websites, apps and all kinds of things - none of which have an interest in your long-term or short-term financial well-being.

Giving up on our long-term goals for immediate gratification, my friends, is procrastination.

Companies, however unintentionally, choke the motivation out of their employees.

Honesty is a complex and tricky thing, and we don't want to be honest all the time.

The most difficult thing is to recognize that sometimes we too are blinded by our own incentives. Because we don’t see how our conflicts of interest work on us.

Thinking is difficult and sometimes unpleasant.

Brands communicate in two directions: they help us tell other people something about ourselves, but they also help us form ideas about who we are.

I realize that life is risks. It’s acknowledging the past but looking forward. It’s taking a chance that we willmake mistakes but believing that we all deserve to be forgiven.

Reality is like a fruitcake

The best revenge you can have on intellectuals is to be madly happy.

...it is not necessary to the child to awaken to the sense of the strange and humorous by giving a man a luminous nose...to the child it is sufficiently strange and humorous to have a nose at all.

Wide-sounding Zeus takes away half a man's worth on the day when slavery comes upon him.

The problem is, if El Chapo builds a tunnel under the fence, we need to deal with that too.

Everyone knows the more you chase something the faster it runs and the more you ignore something the faster it comes.

. . . the labor with which we give birth is simply a rehearsal for something we mothers must do over and over: turn ourselves inside out, and then let go.

When I go in there, I'm not going in there to win. I'm going in there to fight!

The scandalous bronze-lacquer age of hungry animalisms, spiritual impotences, and mendacities, will have to run its course, till the pit follow it.