One half was sad because I had damaged my reputation. The other half was happy because I had damaged my reputation.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

One disadvantage of being a hog is that at any moment some blundering fool may try to make a silk purse out of your wife's ear.

Good leaders being scarce, following yourself is allowed.

Father's Day makes me wish I could talk to my Dad just one more time, instead of all the time.

Your employees know each other better than they know you.

God will not move unless I say it. Why? because He has made us coworkers with Him. He set things up that way.

My father could look straight ahead but concentrate on something on the very edge of his vision, almost nearly behind him.

Religion is for people who fear hell, spirituality is for people who have been there.

[My mom] is someone who just has boundless energy. I think she's about 84 years young right now.

The world is always changed by people who don't listen to conventional wisdom. I think we often set our goals too small and try to accomplish them too quickly.

When I look at my longterm goals for the rest of my life, there are so many things other than performing that make me happy.