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Aaron Ross Quotes: One of the biggest mistakes companies make is brute force lead generation -
         

One of the biggest mistakes companies make is brute force lead generation - "give me more leads!" -when they don't understand that not all leads are the same.


Aaron Ross
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Other quotes of Aaron Ross


If you can predict the rate at which you create (or create and grow) qualified pipeline, and you know your average close rate(s), then you can start predicting your revenue.

If you can predict the rate at which you create (or create and grow) qualified pipeline, and you know your average close rate(s), then you can start predicting your revenue.



Of course you want more revenue, but what good is it if it isn't predictable?

Of course you want more revenue, but what good is it if it isn't predictable?



Companies should be selling ideas more than benefits. Sell ideas. Not stuff.

Companies should be selling ideas more than benefits. Sell ideas. Not stuff.



One-time revenue spikes that aren't repeatable won't help you achieve consistent year-after-year growth.

One-time revenue spikes that aren't repeatable won't help you achieve consistent year-after-year growth.





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This page presents the quote "One of the biggest mistakes companies make is brute force lead generation - &quot;give me more leads!&quot; -when they don't understand that not all leads are the same.". Author of this quote is Aaron Ross. This quote is about give me, generations, giving, brute force, mistake,.