Only brand names register in the mind... What you should generally do is take a regular word and use it out of context to connote the primary attribute of your brand.
Al Ries
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This page presents the quote "Only brand names register in the mind... What you should generally do is take a regular word and use it out of context to connote the primary attribute of your brand.". Author of this quote is Al Ries. This quote is about names, use, register, of context, mind,.