Only brand names register in the mind... What you should generally do is take a regular word and use it out of context to connote the primary attribute of your brand.

Don’t be in a rush to get big. Be in a rush to have a great product.

A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.

The only way to win is to learn faster than anyone else.

The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.

Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.

A brand should strive to own a word in the mind of the consumer.

Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.

Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence.

The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position.

A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.

We have to destroy the radioactive brain of Madame Curie.

It is only an error of judgment to make a mistake, but it argues an infirmity of character to adhere to it when discovered.

If your focus is always changing, expect confusion to be rampant on your team.

When we know that educating a girl can change the world, why wait?

Well this is just a fist. But when I start throwing it around I can leave one hell of a mess.

If we continue to believe God and place our trust in Him, bad things ultimately give way to better things.

If the Labour manifesto is a pale shade of austerity, then I believe Labour will be defeated at the next election

There's not a woman in the book, the plot hinges on unkindness to animals, and the black characters mostly drown by Chapter 29.

We who are Christians, members of God’s family, are called to go out to the needy and to serve them.

I wear things that kind of can look good for extended periods of time - fabrics that don't wrinkle, things that don't stain very easily.