Opinion free brands simply will struggle to survive in the future - of that simple reason that we increasingly want to associate ourselves with opinionated and authentic brands.

What do Harley-Davidson, LEGO, and Apple have in common? They're all based on communities.

Imagine Pepsi without Coke. Impossible, right?

When we brand things, our brains perceive them as more special and valuable than they actually are.

Products are produced in the factory; brands are produced in our minds.

Branding is not about what something says or what it means, but how it makes us feel.

Where big data is all about seeking correlations - and thus to make incremental changes - small data is all about causations - seeking to understand the reasons why.

We're no longer bored - in fact we're petrified of being alone with ourselves getting bored. Yet boredom is the foundation for creativity - an asset slowly disappearing from our world.

Brand handling synergy means developing and communicating your company's values and identity consistently.

A global brand building strategy is, in reality, a local plan for every market.

Brands must make use of the inclination of consumers to be persuaded by friends.

Question: You’re 21-years-old, a young adult writing mature adult literary fiction. Imaj: Yes, I feel creativity is an ageless thing.

Hopes are potential power. It has the innate ability to show the way of life.

Suffering for your art is most definitely overrated but I do get a certain, I don't know, satisfaction from being able to deal with my paranoia and insecurity.

I think confrontation is healthy, because it clears the air very quickly.

Your mind is a magnet. You don't attract what you need or what you want; you attract who you are. And I love who I am!

Good writing is full of surprises and novelties, moving in a direction you don't expect.

It is astounding to find that the belly of every black and evil thing is as white as snow. And it is saddening to discover how the concealed parts of angels are leporous.

From the heart of this fountain of delights wells up some bitter taste to choke them even amid the flowers.

Enthusiats are used to being mocked, maligned and misunderstood. We don't really mind.

The best part of all is that no matter how long you practice, or what method you use, every technique of Buddhist meditation ultimately generates compassion.