Our best evidence of what people truly feel and believe comes less from their words than from their deeds.

We will use the actions of others to decide on proper behavior for ourselves, especially when we view those others as similar to ourselves

The obligation to receive reduces our ability to choose whom we wish to be indebted to and puts that power in the hands of others.

Presuasion is what you say immediately before you deliver your message that leverages your success tremendously.

What new psychology suggests, it's the factor that is top of consciousness at the moment before you make that economic decision that will win the day.

The joy is not in experiencing a scarce commodity but in possessing it.

There's a difference between a mystery and a question. Questions demand answers, but a mystery demands something more valuable-explanation.

By concentrating our attention on the effect rather than the causes, we can avoid the laborious, nearly impossible task of trying to detect and deflect the many psychological influences on liking.

Pre-suasion is the practice of getting people sympathetic to your message before they experience it.

At the beginning of each lecture I say, 'Here's a set of events unexplainable by common sense, and I promise you'll be able to solve this mystery at the end of class.'

Building a business is like creating a picture & striving to be picture perfect in everything you do.

A critical point: Is an inter-phase between crisis and normalcy, life and death, danger and safety, failure and success.You decide what nextike

Academe, n.: An ancient school where morality and philosophy were taught. Academy, n.: A modern school where football is taught.

I love my mom! You can too for $12!

Dream the dreams that have never been dreamt.

The whole idea is not to figure out what you should do that will matter, but to make each thing you do reflect the values you want, because we don't know what's going to matter in the future

We cannot get grace from gadgets.

It's not everyday you get to do a pirate movie, you might as well go for it.

Life is too short to worry about what others say about you. Have fun and give them something to talk about.

O that my tongue were in the thunder's mouth! Then with passion would I shake the world.