Our history is based on extending the brand to categories within the guardrails of Starbucks.

Starbucks represents something beyond a cup of coffee.

When it comes to Starbucks, I take every threat very personally.

We are not in the coffee business serving people, we are in the people business serving coffee.

Starbucks has a role and a meaningful relationship with people that is not only about the coffee.

Believe in your dreams and dream big. And then after youve done that, dream bigger.

There's a metaphor Vincent Eades likes to use: "If you examine a butterfly according to the laws of aerodynamics, it shouldn't be able to fly. But the butterfly doesn't know that, so it flies.

Starbucks is in my blood. It is such a part of me that letting it unravel simply was not an option.

When you're surrounded by people who share a passionate commitment around a common purpose, anything is possible.

Customers must recognize that you stand for something.

Starbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings.

Leaders lead by serving.

Life is a race, and what matters most isn't when a person crosses the finish line, but how strong they've grown along the way.

Dreams appear as seeds that when planted, must become a forest reserve.

Having total belief in your own efforts can't help much but can only be your best point of total failure.

Haw! Haw! Inconceivable stupidity is just what you're going to get! (Brigadier-General Henry Wilson, on being challenged in 1910 about the likelihood of a European war)

At one point my dad called me and said, 'You have always been a great salesman. I think it's time you come home and sell swimming pools.'

If i had known... i would have lingered over my coffee a little longer.

It has been one of my difficulties, in arguing this question out of doors with friends or strangers, that I rarely find any intelligible agreement as to the object of the war.

I would rather die upon yonder gallows, than live in slavery.

Happiness is a by-product of wanting something more than happiness-to be rightly related to God and our neighbor.