Our job if I can see straight and hear clearly and understand ~ is to make advertising and run advertising that is seen and read and heard ~ and remembered ~ for its reasonable and compelling truth.

Good advertising is written from one person to another. When it is aimed at millions it rarely moves anyone.

Advertising is what you do when you can't go see somebody. That's all it is.

A desirable advertisement will be reasonable, but never dull ... original, but never self-conscious ... imaginative, but never misleading.

Write to one person, not a million.

The best things in life are often waiting for you at the exit ramp of your comfort zone.

Life is short and so is money.

I am always easy of belief when the creed pleases me.

People have accused me at times of having too big of a heart.But I have to also to say I must keep the people of my state safe. So we take a pause [in taking refugees].

I survived, carried on, glad to be like a weed, a wild red poppy, rooted in life.

All I'm armed with is research.

Her other mother smiled brightly and the hair on her head drifted like plants under the sea.

Welcome the present moment as if you had invited it. Why? Because it is all we ever have.

As long as we require someone else to make us happy, we are slaves.

A man's mother is his misfortune, but his wife is his fault.