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William Bernbach Quotes: Our job is to bring the dead facts to life.
         

Our job is to bring the dead facts to life.


William Bernbach
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Other quotes of William Bernbach


In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.

In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.



Nobody counts the number of ads you run; they just remember the impression you make.

Nobody counts the number of ads you run; they just remember the impression you make.



In advertising, not to be different is virtually suicidal.

In advertising, not to be different is virtually suicidal.



We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them.

We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them.



An idea can turn to dust or magic, depending on the talent that rubs against it.

An idea can turn to dust or magic, depending on the talent that rubs against it.



If you stand for something, you will always find some people for you and some people against you. If you stand for nothing, you will find nobody against you, and nobody for you.

If you stand for something, you will always find some people for you and some people against you. If you stand for nothing, you will find nobody against you, and nobody for you.



It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.

It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.



Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?

Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?



Word of mouth is the best medium of all.

Word of mouth is the best medium of all.



Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.





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We are not obliged to like everyone, only to love and forgive everyone, sometimes from a distance.

We are not obliged to like everyone, only to love and forgive everyone, sometimes from a distance.



There is something infantile in the presumption that somebody else (parents in the case of children, God in the case of adults) has a responsibility to give your life meaning and point.

There is something infantile in the presumption that somebody else (parents in the case of children, God in the case of adults) has a responsibility to give your life meaning and point.



Price creates incentive, and energy will be developed if there's demand for it at the price you can develop it.

Price creates incentive, and energy will be developed if there's demand for it at the price you can develop it.



If the world does not change course, we risk self-destruction.

If the world does not change course, we risk self-destruction.



The American people voted to restore integrity and honesty in Washington, D.C., and the Democrats intend to lead the most honest, most open and most ethical Congress in history.

The American people voted to restore integrity and honesty in Washington, D.C., and the Democrats intend to lead the most honest, most open and most ethical Congress in history.



The virtues of society are the vices of the saints.

The virtues of society are the vices of the saints.



Industrial food makers don't want you thinking about where your food comes from and what's in it.

Industrial food makers don't want you thinking about where your food comes from and what's in it.



All of the people in my building are insane. The guy above me designs synthetic hairballs for ceramic cats.

All of the people in my building are insane. The guy above me designs synthetic hairballs for ceramic cats.



I don’t think I’m all that conservative.

I don’t think I’m all that conservative.




Quote Description


This page presents the quote "Our job is to bring the dead facts to life.". Author of this quote is William Bernbach. This quote is about life, facts, jobs, design,.