Our offices must always be headed by the kind of men who command respect. Not phonies, zeros or bastards.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

To heed, we must first hear.

Mama says that satisfaction isn't what I should search for. Respect is. Respect?I detest that word. Probably because in this world you have to respect the wrong people for the wrong reasons.

Change shouldn’t be treated as a singular occurrence when it is an ongoing, continued process and dynamic capability within the organization.

A great photograph is a full expression of what one feels...

Everything good and bad comes from your own mind. To find something beyond the mind is impossible.

You are not a photographer because you are interested in photography.

Seeking of the truth should be not only part of the Justice Department and part of our judicial system, but also should be... a goal of reporters today.

Today, see each problem as an invitation to prayer.

And furthermore did you know that behind the discovery of America there was a Jewish financier?

The elegance of the Italian South is a very strong elegance and it is one that I bring. It is a sexy elegance - or at least, let's say less chaste.