Our point of view is we will sell more if we help people make purchasing decisions.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

To live without love, is to have no light.

The heart apparently doesn’t stop that easily.

(...) Since I was a kid.""Which you refer to as 'back when you were happy.'""Right.

Anyone who fights the light belongs to no other place than the abode of darkness

Until your physical togetherness increases, your development in the inner worlds will not increase.

I don't care what they call me as long as they mention my name.

What are you doing here, honey? You're not even old enough to know how bad life gets." (...) "Obviously, Doctor," she said, "you've never been a thirteen-year-old girl.

Having a leading man who is actually prettier than you are is quite upsetting.

The time has come when the whole world must be concerned about me. From now on, American Christianity must follow me.

What begins in arrogance often ends in shame.