Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.

Life is fragile. We're not guaranteed a tomorrow so give it everything you've got.

Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.

You want to be the pebble in the pond that creates the ripples for change.

Let your joy be in your journey, not in some distant goal.

You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.

For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.

We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.

We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.

We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.

You are more powerful than you think.

Hatred and food were served up in equal proportions at the Connor dining table as he was growing up.

German civility, which often seems stiff to us, shows an attentive and touching respect for the person that I often prefer to our offhandedness.

We definitely didn't want it to be anything like our first or second records. We wanted to experiment more than we ever had and take any new idea and run with it as far as we could.

I've been obsessed with this kind of visual storytelling for quite a while, and I try to create material that allows me to explore it.

I think all kids need snacks. Mine are fruit machines. I give them things like apple slices, berries and melon. Do I let them eat ice cream? Absolutely. But not every day.

No day so clear but hath dark clouds.

There is nothing I love more than helping someone realize how corrupt our food system is and them making great changes in their own life because of it.

I updated my grilling app, iGrill, today and it now has Facebook integration that lets you see what other people are grilling right now around the world. Awesome.

You can't stop a reform in the middle. You do it completely and pretty fast, or you don't do it.