People change, and so do their aspirations, and so should brands.

So, you don’t have money to invest in your brand? You do have money for damage control, right?Here’s the thing: anyone can make your brand inferior in your absence.

Research conquers doubt. It aligns everyone around the incontestable. Research is the key to clarity—in startups, enterprises, and life itself.

Brands play in an exciting sandbox of symbolic meanings.

Make sure you test your brand story’s recipe with whomever you’re cooking it for.

Lean brands are the result of continually testing assumptions.

Do everything in your power to make customers go confidently in the direction of their purchase intention.

Brand and product don’t compete. Brand is product, and everything else conforming to the unique story that consumers create when they think of you.

Products shouldn’t just work well, they must unfold well.

People relate to people, and if your brand feels like people, they’ll relate to you, too.

Positioning is finding the right parking space inside the consumer’s mind and going for it before someone else takes it.

All that is not God is death.

The pits and tangles are more than blemishes distorting the classic shapes of Euclidian geometry. They are often the keys to the essence of a thing

If your prayer is selfish the answer will be something that will rebuke your selfishness. You may not recognize it as having come at all but it is sure to be there.

What the caterpillar calls the end of the world the master calls a butterfly.

Black Power is giving power to people who have not had power to determine their destiny.

I came from a happy family with loving parents, so my associations with marriage and children were all happy, positive things that brought me comfort as a child, which I wanted in my life.

It's very confusing to me why people take comedians so seriously.

Be prepared to do whatever you have to do. If you get put in a situation where your back is up against the wall let your gun go off.

When I, who is called a "weapon" or a "monster", fight a real monster, I can fully realize that I am just a "human".

It does not seem a year Since last we sent to you Our wishes for your special day And all that you would do.