People don't buy a new detergent because the manufacturer told a joke on television last night.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

For the advice in a joke is sometimes more useful than the most serious teaching.

Owning a great golf course gives you great power.

Though you rise early, yet the day comes at his time, and not till then.

You can't unscramble eggs.

To be truly popular, it has to look like something you are, when in reality, it's what you make yourself.

I tried to give up drugs by drinking.

Israel is the second Silicon Valley, and it is therefore the only other place we have chosen to expand our activities.

What happens in Vegas, stays in Vegas - except the drone.

I think what teenagers lack is the belief that they can be unique and extraordinary in life. Make the most of your age because you're not going to be a teenager forever!

More! More! is the cry of a mistaken soul.