People don't buy from clowns.

Almost any questions can be answered,cheaply, quickly and finally, by a test campaign. And that's he way to answer them - not by arguments around a table

Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves

Ads are planned and written with some utterly wrong conception. They are written to please the seller. The interests of the buyer are forgotten.

Human nature is perpetual. In most respects it is the same today as in the time of Caesar. So the principles of psychology are fixed and enduring

Platitudes and generalities roll off the human understanding like water from a duck.

Curiosity is one of the strongest human incentives

The man who wins out and survives does so only because of superior science and strategy.

The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.

Do nothing to merely interest, assume or attract. This is not your province. Do only that wins the people you are after in the cheapest possible way

Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns

[W]hat my grandmother and my mother and I all know is that our beauty is no miracle. It is bought and paid for.

I know he's a good baby... but the challenge is to raise him into a good boy, then a good man.

No, you can’t force other people to change. You can, however, change just about everything else. And usually, that’s enough.

What is easily the most dangerous spot cats choose for sleeping? Beneath our feet-sprawled out in hallways or in doorways, tails predictably extended just to be stepped on.

At this time let us be exceedingly mindful that bearing one another's burdens and sharing one another's suffering is integral to being members of Christ's body.

Meditation is the journey to happiness.

You're college graduates now, so use your education. Remember: It's not who you know, it's whom.

Women are really much nicer than men: No wonder we like them.

The truth is, the more kind and liberal a man is, the more generous will be the patronage bestowed upon him.

If I weren't in Radiohead I'd be working at a grocery store, I'd be that creepy guy who lives in an efficiency apartment and collects salted, cured meats.