People don't think in terms of information. They think in terms of narratives. But while people focus on the story itself, information comes along for the ride.
Jonah Berger, Contagious: Why Things Catch On
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This page presents the quote "People don't think in terms of information. They think in terms of narratives. But while people focus on the story itself, information comes along for the ride.". Author of this quote is Jonah Berger, Contagious: Why Things Catch On. This quote is about marketing, storytelling, narrative,.