People don’t want to buy a quarter-inch drill. They want to buy a quarter-inch hole!

People don't want quarter-inch drills. They want quarter-inch holes.

Creativity is thinking up new things. Innovation is doing new things.

Experience comes from what we have done. Wisdom comes from what we have done badly.

The purpose of a business is to get and keep a customer. Without customers, no amount of engineering wizardry, clever financing, or operations expertise can keep a company going.

Ideas are useless unless used. The proof of their value is in their implementation. Until then, they are in limbo.

Kodak sells film, but they don't advertise film; they advertise memories.

The true purpose of a business is to create and keep a customer, not to make you money.

Ideation is not a synonym for innovation, conformity is not its simple antonym, and innovation is not the automatic consequence of "creative thinking.".

Organizations exist to enable ordinary people to do extraordinary things.

Just as energy is the basis of life itself, and ideas the source of innovation, so is innovation the vital spark of all human change, improvement and progress.

The beauty of the sea is that it never shows any weakness and never tires of the countless souls that unleash their broken voices into its secret depths.

I thought of Paris as a beauty spot on the face of the earth, and of London as a big freckle.

People's Fury is above all the furies.

Many a good man has been put under the bridge by a woman.

Anything you grab hold of on the bank breaks with the river's pressure. When you do things from your soul, the river itself moves through you. Freshness and a deep joy are signs of the current.

Your freedom when it loses its fetters becomes itself the fetter of a greater freedom.

All companies have many opportunities. Strategy is about allocation of resources and priorities.

I bet most of the crowd does not know that there are six moons in the solar system bigger than Pluto.

That's really been my passion: to communicate to a broad audience why the technology matters for you.

Do you think that love has to be requited to be genuine? On the contrary, it thrives on indifference.