People loved their horses, too. But you don't keep riding your horse to work just because you love it.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

A leaders gentle reaction and sound instruction are their greatest weapons.

Now c'mon - if we die, we die cool.

When the stories come easily and the writing process doesn't feel laboring, that's usually a good sign for me.

He who reckons ten friends has not one.

The Church is not a monastery for the isolation of perfect people. It is more like a hospital provided for those who wish to get well.

Any form of complacency is the kiss of death for any professional.

The rogue has everywhere the advantage.

It's challenging as an actor to let go but I had some pleasure out of it too. To not have the effort of having to present myself is quite liberating.

Today I have a choice. I can resist reality and suffer pain or peacefully accept what I cannot change.

The soul is so far from being a monad that we have not only to interpret other souls to ourself but to interpret ourself to ourself.